Cross-Cultural+Exchanges+and+Global+Communications+2

= = =__Cross-Cultural Exchanges and Global Communications __=

-Television helped to end the cold war. - Coca-Cola was one of the first products to go international - Walt disneys "it's a small world after all" was created in the midst of globalization and popularized at the New York Worlds Fair.

__Global Barbie__
-In 1996 Iran created a Sara doll, this doll was created to fight the American culture and depiction of women.She is fully clothed and veiled to represent model Islamic women. - Dara her brother was created to represent the healthy brother sister relationship instead of the unhealthy and impure relationship Ken and Barbie shared. - Majud Gaderi states " Barbie is an American woman who never wants to get pregnant and have babies. She never wants to look old,and this contradicts our culture." - Mattel cooperation had to alter barbie when marketed in Japan. This included brunette hair and a less aggressive smile. She was named Licca. - The owner of a Japanese toy company stated "I don't think their doll is considered American like before. Now there are kids who play with Licca and Barbie together. It's a border less era."

__Consumption and Cultural Interaction__
- Consumer culture has created two trends: a tendency towards homogenization of cultural products and heightened awareness of local tastes and values. - Homogenizing includes Americanization and McDonaldization of the world - US culture is threatening the traditional values and customs of nations everywhere. - Examples of globalization include: Rolex from Switzerland, Armani clothes from Italy, electronics from Japan and Perrier water from France. - Pan-American culture began to compete with the United States - Eva Peron became a major pop icon in Argentina and around the world..."I will return and I will be millions." - After her death: Housing projects were named after her and her face has appeared on T-shirts - Popular Broadway musical about Eva, "Evita", was performed in London and around the world, iconic in United States and Europe, became a film in 1996 - MTV Latino was trending in Latin America and looked upon as a foreign cultural intrusion, Latin videos deejays spoke in Spanglish or Chequenos - Cultural dominance was limited by the Latin American societies' ability to bled and absorb a variety of foreign and indigenous practices.

**__The Ages of Access__**
-As communication developed, radio, telephone, television, and network computers, it dissolved boundaries between localities and peoples and allowed cultural transmission to take place - Many societies found it difficult to keep up ​with technology due to the necessary equipment, training, and purchasing needed to maintain and upgrade - Mass media is a vehicle for cultural imperialism because electronic media and the messages they carry come fro advanced capitalist societies -English is becoming a primary language due to this -Resulting from British colonization, English has become a universal language on the Internet, the world has been compelled to learn English -English has also become universal language for scientific, diplomatic, and commercial circles - Chinese political leaders are currently going to extreme lengths to ensure China and its communication system do not become a spiritual colony of capitalist powers such as the United States - Ganghuo qiang: a "fire wall" that china has put up to try and contain the influence of the English Internet -Societies have found ways to adapt to European and U.S. technology to meet own needs - Teleision is used to promote state building since most television industries are state conrolled -Vietnam and Iraq limit access to foreign servers on the Internet, harness the power of technology for their own purposes while avoiding cultural interference